{"id":5213,"date":"2022-01-21T10:57:14","date_gmt":"2022-01-21T09:57:14","guid":{"rendered":"https:\/\/turmalin.rs\/?p=5213"},"modified":"2022-01-21T10:57:14","modified_gmt":"2022-01-21T09:57:14","slug":"12-tricks-of-the-worlds-best-copywriters-a","status":"publish","type":"post","link":"https:\/\/turmalin.rs\/en\/12-tricks-of-the-worlds-best-copywriters-a\/","title":{"rendered":"12 tricks of the world's best copywriters"},"content":{"rendered":"

Writing quality copywriting texts is definitely exceptional important for business success.<\/strong><\/p>\n

But how does one become master of words<\/strong>?<\/p>\n

We asked the world's copywriting gurus to share their tips.<\/p>\n

Here are the answers from the world's best copywriters:<\/p>\n

\"1.<\/p>\n

1. Use humor in your writing<\/h4>\n

Angelo Sorbello, founder of Astrogrowth<\/em><\/p>\n

Think about YouTube videos you've liked.<\/p>\n

Most likely at least one of them (if not all) was a mix of information and entertainment<\/strong>: the information was presented to you in an attractive and entertaining way and therefore the video was exciting for you, you enjoyed yourself<\/strong> and remembered.<\/p>\n

This is exactly how we write texts for all our marketing campaigns via e-mail or social networks.<\/p>\n

For example, in the text we tell a relevant story that happened to our team this week or to one of our clients.<\/p>\n

With this move, we share an interesting insight into the "inside", we show a friendly attitude, we gain trust,<\/strong> and when everything is still seasoned with a good dose of humor customer sympathy is guaranteed.<\/strong><\/p>\n

Clients have come to look forward to our emails and posts, although of course we add a sales call-to-action to each one.<\/p>\n

 <\/p>\n

2. Start with "relaxed research"<\/h4>\n

Jordie van Rijn, Email Marketing Consultant and MarTech Analyst<\/em><\/p>\n

My advice is to do what I call occasional relaxed research, but start early.<\/p>\n

I started researching months before writing, every time I "came across" something, I saved it.<\/p>\n

Save interesting blogs and sites around the topic\/subtopics relevant to your project.<\/p>\n

Find and be sure to cite competing articles, it's also very useful.<\/p>\n

Whenever you see something interesting, use it, even if it seems completely unrelated, save it.<\/p>\n

You never know how an interesting idea can be used.<\/p>\n

This will allow you to go much deeper into the topic, do it more interesting<\/strong> and will be more original<\/strong> than any other.<\/p>\n

Of course, there will be many additional ideas "that you can't use", but they will be useful for later projects.<\/p>\n

\"3.<\/p>\n

3. Know your audience<\/h4>\n

Alice Corner, content writer at Venngage<\/em><\/p>\n

What turns a good copy into a great one is a deep understanding of your audience.<\/p>\n

Who are they?<\/p>\n

What are their nagging problems?<\/p>\n

How can your product solve those problems?<\/p>\n

The more specific, the better.<\/p>\n

Too often copywriters fixate on selling their product by listing specifics; instead, they should step back and ask themselves "what does my audience really want to know?"<\/p>\n

Most of the time the answer is "how can this product help me", not "what can this product do".<\/p>\n

Offer benefits<\/strong>, not references.<\/p>\n

<\/h4>\n

4. Repurposing existing content<\/h4>\n

Ben Culpin, copywriter at WakeupData<\/em><\/p>\n

One of my biggest pieces of advice for copywriting is to create content that is relevant<\/strong> and current.<\/strong><\/p>\n

We should try that when the surge of interest in a given topic passes, we do not give up on the content but find a way to adapt it to another campaign or a different audience.<\/p>\n

Let your texts be current but also adaptable<\/strong> for later use.<\/p>\n

\"5.<\/p>\n

5. Start with a conclusion, prove with a story<\/h4>\n

Lesley Vos, copywriter and contributor at Bid4Papers.com<\/em><\/p>\n

All of my favorite tips are about neuro-copywriting, especially when it comes to headlines and opening strategies.<\/p>\n

Although most copywriters have mastered the secrets of creating headlines (using numbers and useful adjectives, etc.), the introduction is what can submerge<\/strong> all your writing attempts in one go.<\/p>\n

We know it should be short (no more than eight sentences), contain a hook, and yes people like to read the text.<\/strong><\/p>\n

For a long time, my favorite formula for writing introductions was Brian Dean's SOP method:<\/p>\n

S\u2014 Agree (start with a concept readers will agree with, to show you understand their problem),<\/p>\n

O \u2014 promise (peek into a better world),<\/p>\n

P \u2014 review (say what you have for them).<\/p>\n

As a big fan of storytelling, I would recommend this trick to create a correlation between your product\/service and the benefits ipprompt readers to take the desired action<\/strong> through their perception of this correlation.<\/p>\n

In summary:<\/p>\n

Conclusion (message) \u2013> Story \u2013> What is it about? (facts)<\/p>\n

You start your writing with a conclusion.<\/p>\n

In the introduction, you already share the message you want to communicate.<\/p>\n

After that, share a story (proof that your message is true).<\/p>\n

And finally, the question of why this is good for that person.<\/p>\n

 <\/p>\n

6. Read your content out loud<\/h4>\n

Will Cannon, CEO and founder of UpLead<\/em><\/p>\n

This is old advice, but definitely worth its weight in gold.<\/strong><\/p>\n

After you finish your text or an important part, read it out loud.<\/p>\n

It may sound silly, but this has helped me a lot in the past.<\/p>\n

You will get in better touch with your writing and find out how your words really sound in reality.<\/p>\n

In addition, it helps to spot grammatical and stylistic errors.<\/p>\n

\"6.<\/p>\n

7. Tell a compelling, relatable story<\/h4>\n

Chioma Iwunze, content specialist at Time Doctor<\/em><\/p>\n

The human brain evolved to loves and remembers stories.<\/strong><\/p>\n

The researchers suggest that stories engage several parts of the brain, particularly areas associated with emotion, language processing, language comprehension, and visual image processing.<\/p>\n

So, it's no wonder that we remember the lyrics of love songs, but not the list for a homework or college lesson.<\/p>\n

Every great person had one great storytelling skills<\/strong>.<\/p>\n

The stories of William Shakespeare are still relevant in schools, theaters and cinemas.<\/p>\n

Why can't we stop quoting Confucius, Plato and other great storytellers?<\/p>\n

Storytelling remains the most effective way to capture the attention of potential customers and make them remember everything about a product.
\nIn your next ad, tell a story that will connect with the audience's emotions and that Frhave their trust.<\/strong><\/p>\n

That's how you win loyal customers<\/strong> and brand ambassadors.<\/p>\n

 <\/p>\n

8. Block out all distractions<\/h4>\n

Max Benz, co-founder and head of content at Remote-job.net<\/em><\/p>\n

When I start writing, I try to get into a complete peace.<\/strong><\/p>\n

In short, this means avoiding distractions at all costs and maximizing creativity.<\/strong><\/p>\n

What my creative peace routine looks like:<\/p>\n