{"id":6271,"date":"2024-10-09T13:40:37","date_gmt":"2024-10-09T11:40:37","guid":{"rendered":"https:\/\/turmalin.rs\/?p=6271"},"modified":"2024-10-09T13:40:37","modified_gmt":"2024-10-09T11:40:37","slug":"why-video-is-the-key-to-business-success-in-2024","status":"publish","type":"post","link":"https:\/\/turmalin.rs\/en\/why-video-is-the-key-to-business-success-in-2024\/","title":{"rendered":"Must-Have Video Strategy: Why Video Is Key to Business Success in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today&#039;s business environment, &quot;Why video is the key to business success in 2024&quot; is becoming <strong>key issue for companies<\/strong> who want to stand out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be expert in your field more <strong>not enough<\/strong>.<\/span> Your company probably provides top-notch service and your customer support is exceptional \u2013 but for your business to truly shine, customers need to understand the value you offer.<\/p>\n<p>Unfortunately, reality often shows that the process of acquiring new clients is exhausting.<\/p>\n<p><span style=\"font-weight: 400;\">And then you ask yourself: <\/span><b>why is your company not achieving the results it deserves?<\/b><\/p>\n<p><b>There are two main reasons for this:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You&#039;ve decided to take care of marketing yourself, but you&#039;re doing it poorly and you keep wasting money.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are waiting for your clients to &quot;fall off the tree&quot;.<\/span><\/li>\n<\/ol>\n<p><b>Conclusion<\/b><span style=\"font-weight: 400;\"> \u2013 it&#039;s time to take concrete steps.<\/span><\/p>\n<p><strong>Why is video the key to business success?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">No one will come and discover the potential of your company if you don&#039;t show it yourself. What matters is that your company learns how to connect with customers on a deeper level, communicate its story and value, build trust and demonstrate authenticity through <strong>video content<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What will really differentiate your business from the competition is the ability to make your video materials <strong>attract and &quot;convert&quot; followers into real customers.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why do people trust certain brands?<\/span><br \/>\n<b>Because of authenticity.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What repels them?<\/span><br \/>\n<b>Lack of authenticity.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Why do customers trust your brand?<\/span><br \/>\n<b>Because of authenticity.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Why don&#039;t they believe? You get the point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product you are selling does not necessarily have to be your advertisement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out the biggest Brands and their Instagram profiles, like <a href=\"https:\/\/www.instagram.com\/nike?igsh=MTYxcXgzd3R4OXNwbw==\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, <a href=\"https:\/\/www.instagram.com\/apple?igsh=MTc5MDBkeTIxaDUwdw==\" target=\"_blank\" rel=\"noopener\">Apple<\/a>. <\/span><span style=\"font-weight: 400;\">They don&#039;t advertise a product, they advertise a story.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-6303\" src=\"https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" title=\"\" srcset=\"https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-300x200.jpg 300w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-1024x683.jpg 1024w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-768x512.jpg 768w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-1536x1024.jpg 1536w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-2048x1365.jpg 2048w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-18x12.jpg 18w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-600x400.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>In 2024, video is no longer an option; he is a must have.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Statistically, 87% entrepreneurs believe that video is critical to success in digital marketing, while 91% users want more brands to use video as a means of communication. These statistics clearly show that video is not just a trend, but<strong> a basic need for any brand that wants to succeed in the market.\u00a0<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-6151\" src=\"https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/businessman-flying-on-private-jet-2023-11-27-05-12-37-utc-300x200.jpg\" alt=\"What is HubSpot - CRM Integration\" width=\"300\" height=\"200\" title=\"\" srcset=\"https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/businessman-flying-on-private-jet-2023-11-27-05-12-37-utc-300x200.jpg 300w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/businessman-flying-on-private-jet-2023-11-27-05-12-37-utc-768x512.jpg 768w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/businessman-flying-on-private-jet-2023-11-27-05-12-37-utc-18x12.jpg 18w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/businessman-flying-on-private-jet-2023-11-27-05-12-37-utc.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><b>The role of artificial intelligence (AI) in digital marketing and video content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As technology advances, more and more companies are turning to artificial intelligence (AI) to improve their marketing strategies, and video marketing is no exception. AI plays a key role in personalizing content, analyzing data and even automating video creation. For example, AI tools can analyze and tailor video content according to the interests of a specific target group, thereby increasing the chance that your advertisement will reach your target group.<\/span><\/p>\n<p><b>Automating video marketing with AI<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the most exciting benefits of using AI in video marketing is the potential for automation. AI tools can automatically generate video content based on key information about your brand or product. This not only saves time, but also ensures high quality content. The automatically created video can be used at different stages of the buying process, with <strong>minimal human labor<\/strong>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-6305\" src=\"https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" title=\"\" srcset=\"https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-1-300x200.jpg 300w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-1-1024x683.jpg 1024w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-1-768x512.jpg 768w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-1-1536x1024.jpg 1536w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-1-2048x1365.jpg 2048w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-1-18x12.jpg 18w, https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-6153354-1-600x400.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><b>Analytics and optimization with the help of AI<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Based on viewership, engagement and conversion rate data,<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-video-generator\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">AI tools<\/span><\/a><span style=\"font-weight: 400;\"> they can provide detailed insights into what content resonates best with audiences. This information is key to continuously adjusting and optimizing video strategies, allowing businesses to adjust their campaigns more quickly and efficiently and achieve better results.<\/span><\/p>\n<p><b>The digital space is becoming increasingly saturated, and the only way for your business to stand out is\u2014in front of the camera<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With the help of AI, this process can be much simpler and more efficient. The combination of AI technology and authentic video content creates a powerful tool for connecting with audiences on a deeper level. This is what can make your brand stand out from the crowd and ensure that your voice is heard in the noisy digital world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#039;s perfectly fine if it hasn&#039;t worked for you so far.<\/span><br \/>\n<span style=\"font-weight: 400;\">It&#039;s perfectly fine if you haven&#039;t &quot;jumped into the water&quot; yet.<\/span><br \/>\n<span style=\"font-weight: 400;\">No one is born with a camera in hand, but a comfort zone <\/span><b>it is not a place that will lead you to success.<\/b><\/p>\n<p><b>But how do I find the right strategy for my business?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It is important that your company finds the right strategy for video marketing, with the benefits that artificial intelligence brings. Forget about the competition and focus on how to authentically present your company. With our support, your business will connect with the right audience and achieve social media success (we&#039;re talking about sales, not followers). Our goal is to release the full potential of your company together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call us today for a free consultation and take the first step towards authentic success, <strong>using the power of video content and artificial intelligence in digital marketing.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u2014\u2014\u2013<\/span><\/p>\n<p><b>If you want to improve your access to social networks,<\/b><span style=\"font-weight: 400;\"> these 6 tricks will surely help you. <a href=\"https:\/\/turmalin.rs\/en\/6-tricks-for-better-marketing-on-social-networks\/\">See them here<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>U savremenom poslovnom okru\u017eenju, &#8222;Za\u0161to je video klju\u010d za biznis uspeh u 2024&#8220; postaje klju\u010dno pitanje za kompanije koje \u017eele da se istaknu. Biti stru\u010dan u svojoj oblasti vi\u0161e nije dovoljno. Verovatno va\u0161a kompanija pru\u017ea vrhunske usluge i va\u0161a korisni\u010dka podr\u0161ka je izuzetna &#8211; ali, da bi va\u0161a firma istinski zablistala, klijenti moraju razumeti vrednost [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_edit_lock":["1728473906:14"],"_edit_last":["14"],"_oembed_6308a63d82000286c23a41b5154b3c50":["<blockquote class=\"wp-embedded-content\" data-secret=\"53rnFphkGv\"><a href=\"https:\/\/turmalin.rs\/6-trikova-za-bolji-marketing-na-drustvenim-mrezama\/\">6 trikova za bolji marketing na dru\u0161tvenim mre\u017eama<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#132;6 trikova za bolji marketing na dru\u0161tvenim mre\u017eama&#147; &#8212; Turmalin\" src=\"https:\/\/turmalin.rs\/6-trikova-za-bolji-marketing-na-drustvenim-mrezama\/embed\/#?secret=ReOrAKJwOa#?secret=53rnFphkGv\" data-secret=\"53rnFphkGv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>"],"_oembed_time_6308a63d82000286c23a41b5154b3c50":["1724334874"],"rank_math_seo_score":["90"],"rank_math_focus_keyword":["zasto je video kljuc za biznis uspeh u 2024,kako video poma\u017ee biznisu,najbolja video strategija za uspeh,ve\u0161ta\u010dka inteligencija,brend,prodaja,kupovina,proizvod,kamera"],"_wp_page_template":["default"],"_custom_google_share_message":["Saznajte za\u0161to je video klju\u010d za biznis uspeh u 2024 i kako AI mo\u017ee da unapredi va\u0161u strategiju digitalnog marketinga"],"_custom_google_button":["LEARN_MORE"],"_event_title":[""],"_event_start_date_time":[""],"_event_end_date_time":[""],"_location_selection_google":[""],"rank_math_primary_category":["11"],"ocean_gallery_link_images":["on"],"rank_math_og_content_image":["a:2:{s:5:\"check\";s:32:\"94ef383612de28f4c1c999860fe924be\";s:6:\"images\";a:1:{i:0;s:89:\"https:\/\/turmalin.rs\/wp-content\/uploads\/2024\/08\/pexels-cowomen-1058097-2041396-300x200.jpg\";}}"],"rank_math_contentai_score":["a:5:{s:8:\"keywords\";s:5:\"74.51\";s:9:\"wordCount\";s:1:\"0\";s:9:\"linkCount\";s:1:\"0\";s:12:\"headingCount\";s:1:\"0\";s:10:\"mediaCount\";s:1:\"0\";}"],"_thumbnail_id":["6998"],"_wp_old_date":["2024-08-23"],"ocean_both_sidebars_content_width":[""],"ocean_both_sidebars_sidebars_width":[""],"ocean_sidebar":["0"],"ocean_second_sidebar":["0"],"ocean_center_header_left_menu":["0"],"ocean_custom_header_template":["0"],"ocean_custom_logo":["0"],"ocean_custom_retina_logo":["0"],"ocean_custom_logo_max_width":[""],"ocean_custom_logo_tablet_max_width":[""],"ocean_custom_logo_mobile_max_width":[""],"ocean_custom_logo_max_height":[""],"ocean_custom_logo_tablet_max_height":[""],"ocean_custom_logo_mobile_max_height":[""],"ocean_header_custom_menu":["0"],"ocean_menu_typo_font_family":["0"],"ocean_menu_typo_font_size":[""],"ocean_menu_typo_line_height":[""],"ocean_menu_typo_spacing":[""],"ocean_post_title_background":[""],"ocean_post_title_height":[""],"ocean_post_title_bg_overlay":["0.5"],"ocean_custom_footer_template":["0"],"rank_math_internal_links_processed":["1"],"_elementor_page_assets":["a:0:{}"]},"categories":[11,9,52,12],"tags":[262,217,269,101,271,268],"class_list":["post-6271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-prodaja","category-saveti","category-video-i-rezija","tag-ai","tag-biznis","tag-contentai","tag-marketing","tag-product","tag-video","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/posts\/6271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/comments?post=6271"}],"version-history":[{"count":15,"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/posts\/6271\/revisions"}],"predecessor-version":[{"id":7036,"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/posts\/6271\/revisions\/7036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/media\/6998"}],"wp:attachment":[{"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/media?parent=6271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/categories?post=6271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turmalin.rs\/en\/wp-json\/wp\/v2\/tags?post=6271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}