{"id":6301,"date":"2024-10-09T13:32:24","date_gmt":"2024-10-09T11:32:24","guid":{"rendered":"https:\/\/turmalin.rs\/?p=6301"},"modified":"2024-10-09T13:32:24","modified_gmt":"2024-10-09T11:32:24","slug":"fomo-marketing-strategy","status":"publish","type":"post","link":"https:\/\/turmalin.rs\/en\/fomo-marketing-strategy\/","title":{"rendered":"FOMO marketing strategy"},"content":{"rendered":"

FOMO or fear of missing out\u00a0<\/strong>has become a dominant sense of everyday life, especially among digital generations such as millennials and Gen Z.<\/p>\n

This feeling is intensified by social networks, but also by the general focus on what we would wanted\u00a0<\/strong>yes we have. The FOMO marketing strategy is based on arousing such a feeling in the client, which makes it a powerful tool of emotional marketing. https:\/\/turmalin.rs\/copywriting-tajne-uspesnih-biznisa\/<\/a><\/p>\n

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\"Fear<\/p>\n

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FOMO herd<\/h1>\n

Marketing campaigns can be organized to provoke FOMO and thereby motivate the customer to spend money on goods and services. An example of this can be the endless queues in front of well-known stores such as\u00a0Zara\u00a0<\/em>when there are discounts. Author of the book\u00a0Fear of missing out\u00a0<\/em>Patrick McGuinness\u00a0https:\/\/www.finesa.edu.rs\/fomo\/<\/a> he writes about the human drive to collectively participate in something bigger than us, in planning and anticipation, which is an essential part of the product. The product conveys a world message about us \u2013 who we are and how we fit in<\/strong>.<\/p>\n

The FOMO marketing strategy engages the customer in the process of purchasing the product. If the client wants to buy a product, it is not enough just to pay, but also to make a mini-effort: it can be a timely notification about a limited number of goods that stimulates the client to order earlier or waiting in front of the store before opening because the number of items is limited. Brand value as perceived by the customer is what FOMO is trying to achieve.<\/p>\n

Why FOMO marketing strategy?<\/h2>\n

\"FOMO<\/p>\n

Some of the benefits:<\/p>\n