Have you ever heard someone described as: "Bro, that character can sell anything to anyone" or "Oh, she could sell ice to an Eskimo"? I know I have, more than once. Doesn't sound bad, does it? But what does that actually mean?
I will introduce you one law of sale, with which you can sell anything to anyone, but let me warn you right away - it will not be the answer you expect.
How to sell anything to anyone - the basic law is: Do not try to sell anything to anyone.
You might have thought: "Come on!", but it's true. The idea of selling anything to anyone is completely insane in today's market. Many too often try to close a sale that at all does not make sense, but here I will present you four ideas that look at this topic from a completely different angle.
1. Only sell to people who need and want what you have to offer
Do the hardest part of the work upfront, so closing the sale goes more smoothly in the end. Sometimes people get so excited about an opportunity that they start offering their services to anyone with a pulse. Be selective. Don't waste your time on anyone. That way, you won't waste time on meetings and offers that lead to nothing, and you'll also make a much better impression on real potential clients, because you won't seem desperate to them.
2. Focus on people whose problems you can solve
What challenges do people face that your product or service could help? Those are the clients you want. If you are not sure what kind of problems you can solve, ask some of your past clients or one of your colleagues.
3. Forget about everyone else
This may sound contradictory to everything you've heard about sales all your life, but there's no point in wasting your time on uninterested customers. How much time have you spent convincing people who simply didn't want what you had to offer? Stop it. Simply reject everyone who is not a good match for you, you are not interested in such people.
4. Spend more time with interested customers
Clearly, this is only the other side of the same coin, but it is crucial. The best professionals spend most of their time in front of potential clients who are realistically interested, who could and would realistically want to accept the given offer. Really the only way to achieve this is to stop interacting with those who don't need or care about your service. Make an effort to learn more about the challenges they face and this will give you an insight into whether you are a good match or not.
I hope you found these tips useful. If you need help on how to increase your online sales, take a look at Our Services.
Source: youtube.com/mclwayshak
