Writing quality copywriting texts is definitely exceptional important for business success.

But how does one become master of words?

We asked the world's copywriting gurus to share their tips.

Here are the answers from the world's best copywriters:

1. Use humor in your writing

Angelo Sorbello, founder of Astrogrowth

Think about YouTube videos you've liked.

Most likely at least one of them (if not all) was a mix of information and entertainment: the information was presented to you in an attractive and entertaining way and therefore the video was exciting for you, you enjoyed yourself and remembered.

This is exactly how we write texts for all our marketing campaigns via e-mail or social networks.

For example, in the text we tell a relevant story that happened to our team this week or to one of our clients.

With this move, we share an interesting insight into the "inside", we show a friendly attitude, we gain trust, and when everything is still seasoned with a good dose of humor customer sympathy is guaranteed.

Clients have come to look forward to our emails and posts, although of course we add a sales call-to-action to each one.

2. Start with "relaxed research"

Jordie van Rijn, Email Marketing Consultant and MarTech Analyst

My advice is to do what I call occasional relaxed research, but start early.

I started researching months before writing, every time I "came across" something, I saved it.

Save interesting blogs and sites around the topic/subtopics relevant to your project.

Find and be sure to cite competing articles, it's also very useful.

Whenever you see something interesting, use it, even if it seems completely unrelated, save it.

You never know how an interesting idea can be used.

This will allow you to go much deeper into the topic, do it more interesting and will be more original than any other.

Of course, there will be many additional ideas "that you can't use", but they will be useful for later projects.

3. Know your audience

Alice Corner, content writer at Venngage

What turns a good copy into a great one is a deep understanding of your audience.

Who are they?

What are their nagging problems?

How can your product solve those problems?

The more specific, the better.

Too often copywriters fixate on selling their product by listing specifics; instead, they should step back and ask themselves "what does my audience really want to know?"

Most of the time the answer is "how can this product help me", not "what can this product do".

Offer benefits, not references.

4. Repurposing existing content

Ben Culpin, copywriter at WakeupData

One of my biggest pieces of advice for copywriting is to create content that is relevant and current.

We should try that when the surge of interest in a given topic passes, we do not give up on the content but find a way to adapt it to another campaign or a different audience.

Let your texts be current but also adaptable for later use.

5. Start with a conclusion, prove with a story

Lesley Vos, copywriter and contributor at Bid4Papers.com

All of my favorite tips are about neuro-copywriting, especially when it comes to headlines and opening strategies.

Although most copywriters have mastered the secrets of creating headlines (using numbers and useful adjectives, etc.), the introduction is what can submerge all your writing attempts in one go.

We know it should be short (no more than eight sentences), contain a hook, and yes people like to read the text.

For a long time, my favorite formula for writing introductions was Brian Dean's SOP method:

S— Agree (start with a concept readers will agree with, to show you understand their problem),

O — promise (peek into a better world),

P — review (say what you have for them).

As a big fan of storytelling, I would recommend this trick to create a correlation between your product/service and the benefits ipprompt readers to take the desired action through their perception of this correlation.

In summary:

Conclusion (message) –> Story –> What is it about? (facts)

You start your writing with a conclusion.

In the introduction, you already share the message you want to communicate.

After that, share a story (proof that your message is true).

And finally, the question of why this is good for that person.

6. Read your content out loud

Will Cannon, CEO and founder of UpLead

This is old advice, but definitely worth its weight in gold.

After you finish your text or an important part, read it out loud.

It may sound silly, but this has helped me a lot in the past.

You will get in better touch with your writing and find out how your words really sound in reality.

In addition, it helps to spot grammatical and stylistic errors.

7. Tell a compelling, relatable story

Chioma Iwunze, content specialist at Time Doctor

The human brain evolved to loves and remembers stories.

The researchers suggest that stories engage several parts of the brain, particularly areas associated with emotion, language processing, language comprehension, and visual image processing.

So, it's no wonder that we remember the lyrics of love songs, but not the list for a homework or college lesson.

Every great person had one great storytelling skills.

The stories of William Shakespeare are still relevant in schools, theaters and cinemas.

Why can't we stop quoting Confucius, Plato and other great storytellers?

Storytelling remains the most effective way to capture the attention of potential customers and make them remember everything about a product.
In your next ad, tell a story that will connect with the audience's emotions and that Frhave their trust.

That's how you win loyal customers and brand ambassadors.

8. Block out all distractions

Max Benz, co-founder and head of content at Remote-job.net

When I start writing, I try to get into a complete peace.

In short, this means avoiding distractions at all costs and maximizing creativity.

What my creative peace routine looks like:

• I clean my desk before I start writing.
• I turn off all notifications (email, Slack, …).
• I close all other tabs in Chrome.
• I use the Pomodoro Timer Chrome extension to work in 25 minute chunks.

This helps me to concentrate on my text and avoid potential distractions that could affect my writing.

In this way, I am very alone productive although it doesn't always work.

But mostly yes.

9. Write a headline that is highly empathetic

Roshni Shaikh, Lead Copywriter at Content Primer

Your content will be buried if the title lacks specificity.

The title should be attractive, so that those who read it feel understood and invited.

If your audience doesn't see themselves in your content, you will not attract them.

And that's why it's critical to bring empathy to your writing to increase specificity, usefulness, and relevance.

When you address your audience's biggest problems in your copy and map them to the outcome of the solution, you earn their trust and position your brand as trustworthy.

10. Use the vocabulary of your target audience

Lisa Dietrich, writer at Let's Be Crazy

Before writing content, I research the language of my target group.

For example, if they hang out in certain Facebook groups, I would go there and read their posts, thinking about what they all have in common and what are the keywords of people of that interest.

It's a bit like keyword research for me because I'll try to incorporate these keywords into my text as naturally as possible.

Once your target audience reads your content, they are much more likely to to reason with him if you use their language and style.

11. Write concisely and to the point

Kazik Rajnerovicz, copywriter at Tidio

It's nice to engage users by telling stories, but it's always better to start with something tangible and relevant.

The very first sentences of your copy should make your readers realize what they will miss if they don't read on.

I use this technique all the time.

Articles that are simpler and make things clear from the beginning a lot they fare better from those who focus too much on the storytelling and building phase.

So, telling a story is great but don't overdo it.

12. Optimize your content for SEO

Jonas Sickler, SEO Manager at Terakeet

If one of your goals of writing is to attract more traffic, then you absolutely must consider SEO.

But optimizing your content isn't just good for search engines, it's also great for user experience.

Think about it, when you Google a phrase, you're more likely to click on a search result that contains that phrase in the page title and meta description.

In addition, optimized content reinforces overall topic relevance, provides full depth of coverage, keeps content aligned with search intent, and provides clear actionable next steps.

Here are some of the best tips from our advanced SEO copywriting guide:

• Optimize page titles, headings and subheadings
• Find the right measure of keywords
• Cover the topic as thoroughly as your competitors do, but don't overdo it.
• Make sure your text is concise and readable
• add internal links to convey relevance and provide users with more information

If you consistently apply the advice of the holy masters, you should significantly improve your writing skills.

In your case, you would rather deal with other aspects of business, and you understand the necessity of a good sales text, feel free to contact us, we are here for you.

Source:https://surveyanyplace.com/blog/copywriting-in-marketing/