Many companies have introduced email newsletters. That automatically means a lot of competition.

How to write a newsletter that will stand out from the crowd?

What is the key to a successful newsletter?

How can it not end up in spam?

Here are 6 tricks for writing a good newsletter:

1. Content must be worth reading

This should go without saying, but a surprisingly large number of such emails are just a bunch of advertisements without any interesting and quality content.

No one watches TV just for the commercials, no matter how catchy and well done they are.

Try to put something in the email that is worth reading, something useful that people who have subscribed to your newsletter would actually read.

Of course, it's okay to include advertisements in your email, too. You do your job to make money, logically.

But make sure the content is correct, to at least remind your customers, or potential customers, what you offer and what's new.

Especially if you offer some tricks, tips and news from your industry, most likely your newsletters will be read.

2. "Patch" them on the headline or subject

People today receive so many emails on a daily basis that it is not normal.

If you don't write a good subject, why do you think anyone will open your email? Will not.

That is why it is very important that the subject or headline is attractive, that it points to something, that it promises good email content. Offer some benefit to get people interested.

Your newsletter must scream READ ME NOW, not read me on the toilet.

If anyone thinks about your mail "oh, I'll read it later..." - they won't.

Give them a reason to open the email right away.

3. Build trust

Make sure that your newsletters are in line with your business and the values you offer, as well as with the subject of the email, so that people immediately know what awaits them when they open it.

This does not mean that you should not be innovative and change some things.

It simply means that your clients don't feel cheated when they don't get what they expected or when your subject doesn't agree with the content of the email.

Build a relationship of trust, be treated as an authority on what you write about or what you do and offer.

4. Write for your audience

You are an expert in what you do, your audience and subscribers are not. This means that you have to explain everything and adapt the terminology to the audience.

We all often use the terms of our industry without taking into account that most other people have no idea what we are talking about. Therefore, choose your words and explanations carefully, even adjust the style to the desired avatar.

5. Keep it short and to the point

People are very busy these days.

Therefore, make sure that, from your newsletter, they receive information easily and that everything is available to them.

So, don't overdo it and don't complicate things where you don't need to.

Don't clutter the email with too much information, especially not with information that is not relevant to them, and that they can read on your site if they want.

You certainly don't read an email that reminds you of a doctoral dissertation, all with chapters and literature.

Instead of cramming the great ideas you have into one e-mail, it is better to distribute them strategically and wisely on topics and have material for half a year of a regular newsletter.

After all, the more often you appear in their inbox, the more likely they will read you.

6. Send newsletters regularly

If too much time has passed since the last email, they will not remember you. And you'll end up in the trash can.

It is very difficult to judge the right measure to send emails so that you keep their attention without spamming them and do not annoy them.

Somewhere between once a week and once a month is considered optimal.

You will have to determine a more precise assessment yourself based on feedback from your audience.

If you are not interested in dealing with these analytics yourself and coming up with the content of the newsletter, contact us.

We will organize the content and strategy of the newsletter for you, it is only up to you to manage your business.

In the era of digital marketing, a company without a newsletter is out of the game. Don't let that happen.

source: cardinal