Digital marketing experts have determined that the average person sees about 5,000 advertisements in just one day.
Some of us, of course, twice as much.
Increasing competition imposes greater demands day by day.
Because of this, ad creators are under pressure to create ads that break the bank.
Let's see what are the techniques used by creators for the best ads:
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Psychology of colors
There is some color in every advertisement, whether it's a full color palette or a black and white composition.
The colors in the advertisement were not chosen by chance.
Different colors evoke different associations and feelings in people.
Red is the color of passion and power, and blue is a soothing and somehow more accessible color.
Colors are associated with brands. For example, Coca-Cola has a bright red color, while Tiffany is characterized by blue.
Try to imagine a color image of that brand and a black and white image and you will immediately understand how color affects the experience.
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Composition
What does composition mean? Composition means the arrangement of elements on the advertisement.
A good composition will draw the attention of whoever consumes the ad to a key place.
A key place can be a message, symbol, brand or action button.
You can study gestalt principles to familiarize yourself with the techniques for the best composition.
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Visual pathway
Every advertisement, and especially the pages that we first see when we open a website, and through which we become familiar with the offer, must have a good visual path.
The best are the "Z" path and the "F" path.
When it comes to the "Z" path, we start reading in the upper left corner and continue in the shape of the letter Z to the end of the page.
For example, we have a title in the left corner, then in the right corner some image or symbol associated with the title, then the next action button and finally some solution or interesting thing that concludes the story and creates an "aha" effect.
"F" path is like reading a book, we read the title, the middle and finally the lower part of the text that leads us to some action.
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Typographic composition
It is basically the font, style and amount of text.
Google also classifies ads based on the amount of text.
In that case, you want to have both the right amount and a good composition.
Through text and font selection, you can achieve the effect of having a picture or photo.
For something big, just put an interesting and huge font that will leave the subconscious of the consumers with the impression "wow, huge letters, huge thing!" Wow".
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Repetition
It is desirable to repeat the logo or the message carried by the brand as many times as possible, but not too obviously, but through various creative images, actions, etc.
Repetition is the mother of knowledge, and it is for you to be known.
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Body language
People receive over 90% information through body language, and only a small percentage through text.
Accordingly, that percentage can be put to good use.
First, figure out what message you want to convey and then choose the non-verbal gestures that will be on the ad.
Let's say McDonalds chose a yawning girl for its advertisement.
What message does that send? First, yawning is contagious, so we start yawning and fall into a sleepy mood, and then we eat something. And secondly, it is a symbol and an advertisement for their twenty-four-hour work, which means that even the most tired can always eat at their place.
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Point of view
Point of view is most often used in video form, but it can be a very good technique for advertisements as well.
If you offer a product and make such photos that the person who consumes the advertisement seems to be holding your product in his hands because he is looking from a point of view that is favorable to it.
These are just a few of the many techniques marketers use when creating ads that take the world by storm.
Although it seems to us that these are easy and quick solutions, the fact is that behind such advertisements are days, months, sometimes even years of experience of the person who designs them and the team that realizes the ideas.
Master the techniques used by the greatest masters and your advertisement will tear apart and destroy all the competition, and for additional tips and practical application of the same, contact us! We are here for you.
Source:Visme
