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Marketing has always been closely related to psychology. Whether it's your website, Instagram account or any other platform where you promote a product or service - your goal is to attract attention. Once the user, accidentally or
5 ways to personalize digital marketing in 2024 To stay competitive in 2024, you need to connect with your users on a deeper level and move from generic marketing to so-called. "one-to-one marketing". U
What is CRM integration? CRM integration is the process of connecting your CRM (Customer Relationship Management) system with other software tools used by your company. This integration enables the automatic exchange of data between different systems, resulting in increased centralization of information about your customers
How to improve user experience through site usability testing User experience testing is a key step in developing and maintaining a successful website. User experience plays a key role in how visitors perceive and interact with the site, which affects the likelihood that
Branding is much more than simply designing a logo or creating a slogan. It is a comprehensive process that includes defining a vision, building an identity, emotionally connecting with consumers and using different communication channels to achieve success in the market. Understanding key aspects
Copywriting is the art of writing text that aims to attract the attention of potential clients and convince them to buy your product or service. This skill is essential for a successful business, because good copywriting can significantly increase sales and
Every designer faces a moment when inspiration runs out, when a blank canvas becomes a burden, and client expectations seem unattainable. At the Tourmaline agency, we understand these challenges and are committed to overcoming those barriers in order to create graphic design that not only
Responsive design is a key factor for online business success in today's digital age. With more and more people turning to the internet to find products and services, it's important to ensure that your website provides an optimal experience
User research is the process of collecting and analyzing information about the needs, preferences and behavior of end users in order to gain a deep understanding of their expectations and challenges. This analysis enables businesses to create products, services and marketing strategies that are aligned
