The customer development journey is the process that every customer goes through - from the first contact with your brand to the moment they become a loyal customer. Understanding this pathway allows you to fine-tune your marketing, sales and UX strategies to increase engagement,
One of the biggest challenges in business today is creating a product or service that not only meets the requirements of the client, but also the needs of the end users. The solution is simple - a marketing interview. Most sites, products and services are developed with a focus on
SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) is a powerful tool for strategic planning, but it is not universal - every business is unique and requires a specially adapted analysis. Generic strategies do not bring long-term results,
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Customer profiling is one of the most important steps in creating a successful marketing strategy. At Tourmaline, we begin this process with in-depth market research and analysis of data collected through our specially designed questionnaire. Based on those answers, we build a detailed profile of potential and existing customers,
In a dynamic and competitive business environment, success largely depends on a company's ability to recognize and understand its competitors. Competitive analysis is becoming a necessary tool that enables companies to develop effective strategies, adapt to market changes and maintain a competitive edge.
Market research is the foundation of any successful marketing strategy, especially in digital marketing, where trends and consumer behavior change rapidly. In the digital environment, understanding the target audience, analyzing the competition and recognizing new market opportunities are necessary to maintain a competitive advantage
SEO site optimization is a key process that allows websites to rank better on search engines like Google. For many businesses, both large and small, SEO optimization has become a necessary component of a digital strategy. It not only improves visibility
Marketing strategy is a key element of any successful business. It is like a map that guides your business towards achieving goals, attracting audiences and maximizing profits. But how do you create a marketing strategy that delivers results? In this article, we will consider what marketing strategy entails,
Retargeting, also known as remarketing, is one of the most powerful digital marketing strategies that helps businesses stay in touch with potential customers. The main idea of retargeting is to target an audience that has already shown interest in your brand, product or
