The customer development journey is the process that every customer goes through - from the first contact with your brand to the moment they become a loyal customer. Understanding this pathway allows you to fine-tune your marketing, sales and UX strategies to increase engagement,
One of the biggest challenges in business today is creating a product or service that not only meets the requirements of the client, but also the needs of the end users. The solution is simple - a marketing interview. Most sites, products and services are developed with a focus on
SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) is a powerful tool for strategic planning, but it is not universal - every business is unique and requires a specially adapted analysis. Generic strategies do not bring long-term results,
Customer profiling is one of the most important steps in creating a successful marketing strategy. At Tourmaline, we begin this process with in-depth market research and analysis of data collected through our specially designed questionnaire. Based on those answers, we build a detailed profile of potential and existing customers,
In a dynamic and competitive business environment, success largely depends on a company's ability to recognize and understand its competitors. Competitive analysis is becoming a necessary tool that enables companies to develop effective strategies, adapt to market changes and maintain a competitive edge.
Market research is the foundation of any successful marketing strategy, especially in digital marketing, where trends and consumer behavior change rapidly. In the digital environment, understanding the target audience, analyzing the competition and recognizing new market opportunities are necessary to maintain a competitive advantage
Retargeting, also known as remarketing, is one of the most powerful digital marketing strategies that helps businesses stay in touch with potential customers. The main idea of retargeting is to target an audience that has already shown interest in your brand, product or
In today's digital age, social media is not only a tool to connect with friends and family, but also a powerful platform for business growth. Whether you are a small business owner, a freelancer or work for a large company, social media marketing is crucial
SEO optimization (Search Engine Optimization) is the process of optimizing a website in order to increase its visibility on search engines such as Google, Bing and others. The goal of SEO is to attract organic, i.e. free traffic, so that the site will be ranked better for relevant ones
In today's business environment, customer relations have become a key factor in achieving sales success. In a world full of competition, only those entrepreneurs and companies that successfully build and maintain long-term relationships with their customers can
