In today's society, every business is expected to have an online presence, and that includes a website.
In fact, if you don't have a website, it can negatively affect your customers because nowadays everyone has one and people want to have all the necessary information about you and your business with one click.
Business today, in the digital era it is not possible without a website.
When the idea of creating a website comes up, many people decide to find a freelancer to create one, but you never really know how many of those people there are. reliable and it is flaw of this plan.
You may decide to hire an agency that deals with digital services, but you may be afraid if it exceeds your budget.
There is also an option to start training if you want to build your own site. Because how hard can it really be?!
The truth is that all three possible scenarios above have their advantages and disadvantages, and there is no right answer.
However, there is one thing that comes from many years of experience of work in this branch, namely:
That people most often turned out because they expect a lot of traffic, and in the end only relatives and friends visit their site.
So just because you made something, It does not mean that you will bear fruit and that you will experience planetary success.
There are millions of websites on the internet and yet most of them they do not attract visitors.
How can you avoid this situation and ensure you don't fall into the trap wasting time, motivation, energy and money?
You need it well developed Plan!
A carefully considered plan, with a large, real chances for success.
Success comes from luck or experience, and as it seems, it seems to be experience still a more important factor.
In working with thousands of small business owners, we've seen patterns emerge that have confirmed some very common and easily avoidable problems, the most common being a misunderstanding between the business owner and their website developer.
Before we can even consider a further plan, we need to understand what the word developer means.
This in itself is a challenge because to build a good website you can not only understand the systems necessary to build the site, but you need to understand and create many other aspects of building a website, such as strategy, content and design, as well as user experience .
Well, here are 10 things you need to know before embarking on the adventure of building a website.
Website development - Step 1 : Strategy
The first step is one that people often struggle with the most wrinkles.
Once you overcome this, you will have an amazing strategy that will serve as the foundation for everything else that needs to be done.
The big problem people face is that actually they don't know what they want when they start.
They know they need a website and have a vague idea of what purpose it should serve, but they aren't sure what they want to show the world about themselves and their business.
Therefore, it is imperative that you do this before you start building your website.
The point of all this is to make successful site.
To do this, you will need to take some time to think about it who are you, what you are interested in and which are basic the value of your business.
If you don't know who you are then how will you know how to present yourself to the world?
When you're not sure and don't have clear goals, strategy, and vision, that lack of clarity comes across to your website visitors in no way not good.
Always remember that with your website, which is your internet identity card, you are sending a message to your clients, customers and visitors.
It's up to you whether that message is clear and professional or is confusing and confused.
That is why it is very important that you start with the implementation successful website strategy.
All the following steps that we will list are included in the strategy.
Website Development - Step 2 : Customer Journey
Once you've established the core values that your business and/or website should be based on, and you know what message you want to send to people who visit your website, you can begin to imagine what your website should contain.
It's time to start thinking about what kind of journey you're taking people on as they navigate your website.
First you'll want to consider what it's going to be like initial impression visitors when they arrive at your homepage or landing page.
In the end, the first impression is the most important, is not it?
Therefore, this is one of the most important details to consider while planning.
Again, this should all be based on the one message you decide to communicate to people through your site.
Another important aspect of all this is to have a clear idea about it who is the optimal visitor of your site.
Who is that on who are you targeting and who is likely to buy your product or use your service?
A significant part of the content of your site will be based on the answer to this question.
For example, statistics show that young people spend the vast majority of their time watching YouTube videos.
This means that if your target audience is primarily younger consumers, you may be able to engage them by including more videos than written content.
In other words, you need to consider what your primary visitors are enjoy in and what will they induce them to stay longer on the website.
This will determine the type of content you want to introduce to your site.
You should keep your opening message in mind as you draft, as this is the guiding idea.
Visualize how you want people to navigate your website and think about the impression you make with each click.
As they move from page to page, do you send a clear message about what is your company and brand?
What are the pages that will make it easier for your user to navigate the site?
I should be able to effortless to find their way to the pages that are set up for them to shop.
What content would make them more likely to stay on the site, interact and they buy?
These are all questions you should ask yourself before building your website.
Website creation - Step 3 : Sitemap
As you plan your website and think about user experience, you should map all the pages you want to include.
You probably have some idea of what pages would be best to have on your site, but putting your ideas down on paper and sketching them out will help you get the right perspective on the pages you need to create.
It is recommended that you create a mind map or flowchart to outline how you will build your site, page by page.
Regardless of how you approach site mapping, you should start by figuring out what the main menu categories will be.
Then carefully start planning which pages should be included in each section.
Be sure that while planning your site, you take the time to consider what the user experience will be like at each stage and whether visitors will be able to easily find what they are looking for. necessary.
Website development - Step 4: Frames
The next step to download is to start building a site using frameworks.
People often have issue with this step, but Essence the whole story is to be simple.
Every page of your site should have a clear goal.
This will prevent Your users and visitors to confused.
Remember, confused consumer don't buy!
Therefore, each page should be set up so that the user can with ease to find what he needs, thus ensuring the continuation of the purchase process.
The content you provide on your site will not only bring more people, but will make them stay longer and interact with your brand.
Website development - Step 5 : Content
The content you provide while building a site will not only bring more people to your site, it will lead them to stay longer and to communicate more with your brand.
This is extremely important when it comes to motivating people to buy more, as well as the possibility better ranking of your site on search engines such as Google.
Furthermore, the content you provide will help your business to stand out better and help you become yourself authority in his industry.
Again, pay close attention to who your user is and what kind of content they would enjoy.
In most cases, it's good to have a mix of written content, images, and videos.
As you plan your site, take the time to examine whether what you're providing is according with the message you are trying to send to people and what is the definition or message your brand is sending.
Website development - Step 6: Web design
Design is an important part your website strategy, although people often put too much emphasis on that and not enough on other important areas.
It happens to be a web site design something that holds back.
The design is actually quite simple.
Humans are instinctive attracted things that are visually appealing. So that's the goal.
You want a web design that will get people to visit your website and stay there as long as possible.
That's it.
In addition, your web design should be consistent with your brand and the overall message you want to convey.
These are things that are the subject of the first step.
In the beginning, you can use pre-made templates, but ideally you should have a brand that consists of a logo, color palette, typography and basic visual concepts that will people then connect with you.
When you think of red color - think of Coca Cola, blue - Pepsi.
Surely you recognize Google colors without seeing the letters.
These are great examples branding through design.
Website creation - Step 7 : Systems
Always remember that it will functionality Your site has a direct impact on how people see your brand.
If the site is not well organized or not easy to navigate, people may have bad impression about your business. You'll think that's a bit extreme, but it's true.
Your goal is to appear very professional and relevant to your users, and therefore the systems you set up on the site should be main part Your strategies.
Take the time to carefully consider the shopping cart you will use, the email autoresponder and the marketing systems you are implementing.
Website development - Step 8 : Error testing
Don't just rely on what others say.
Test your website and its functionality yourself to find out, first hand, which potential problems Your customers can have while cruising your site.
This is best done before the rush of traffic and the number of potential problems starts jump.
Better to prevent than to treat.
The last thing you would want to invest money in the advertising of the site, which will bring visitors and only then you find out that many of them gave up the purchase because they were confused, did not find their way and left, without having bought anything.
Website creation - Step 9 : Analytics
By the time you get to this step, your site should be active and to work well, we hope so.
If you have been consistent in how your business is presented and users perceive the content you are marketing valuable then you are on your way to having a successful website that serves the needs of you and your customers.
Your work doesn't end there though.
In fact, in some ways, it has only just begun.
However, if you've set things up correctly so far, you shouldn't stress too much about making some minor changes to the site, if necessary of course.
Using analytics is a great way to help your business is growing.
Many people don't realize that they can use services like Google Analytics to see things like what visitors are clicking on the most, where the most traffic is coming from, and how long people are spending on the site.
It's pointless not to take advantage of it because the data you get from such services can be exceptional precious.
This data helps you understand what changes you can make to the site to improve the user experience more pleasant and ultimately get more people to take advantage of your products and/or services.
Website development - Step 10: Split testing
Another great way to get valuable data about your website is to conduct split testing.
It is important to note that the site it doesn't have to be perfect when you start it for the first time.
This is crucial because it is what prevents many people from progressing.
As mentioned earlier, you should invest a lot of time in your site strategy and how you want your brand to be presented.
You should also spend a lot of time mapping things out while planning your website, but you shouldn't let perfectionism stand in the way of progress.
It is said to be perfectionism the enemy of progress.
Once your site is live, you can start testing everything on it, pages, buttons, crop...
It's often surprising how a small change to a page can make a significant difference in the amount of interaction, engagement and purchases.
That's why we highly recommend split testing your pages.
If you have a business and don't have your own website, contact us.
All that is required is to think about your brand, about the guiding idea and about the content that you would like to market, and we will take care, in cooperation with you, of all the next steps that are crucial for Your success in today's digital era.
Source: onlinemastery
