Do you know what your marketing funnel looks like?

What are the stages of the marketing funnel?

Many brands have their own stages of the marketing funnel. According to the 68% data, the company has not identified its sales funnel, which puts it at risk of losing potential clients and reducing sales.

The main stages of the marketing flow:

• Top of funnel: awareness/attention
• Middle Funnel: interest/consideration
• The bottom of the funnel: intention/action
• Sales flow: loyalty/advocacy

1. Awareness/Attention

Stages of the marketing flow - I Awareness

According to a survey by the Content Marketing Institute, 88% marketers believe that content marketing is most effective for brand awareness.

Brand awareness is when potential customers become aware of your brand or product. For example, they may see one of your social media ads or come across your website in search results.

In the awareness stage, you want to focus on getting your brand in front of as many people as possible. You can do this through content marketing activities, search engine optimization (SEO), social media marketing and paid advertising.

2. Interest/Consideration

Stages of the marketing flow - II interest or consideration

At this stage of the marketing funnel, potential customers are aware of your brand and are starting to learn more about it. Maybe they read one of your blog posts, watched a video about your product, or visited your website.

At this stage, you want to continue to provide potential customers with valuable content that will help them learn more about your product or service. You can do this through blog posts, videos, infographics, case studies, e-books and webinars.

3. Intent/action

Stages of the marketing flow – III intention or action

At this stage of the marketing funnel, potential customers are interested in your product or service and are considering a purchase. They can add your product to their cart or request more information in the form of a demo.

4. Loyalty/advocacy

Stages of the marketing flow – IV Loyalty or Advocacy

According to a survey by the Content Marketing Institute, 78 percent of marketers believe that one of the most effective uses of content marketing is brand loyalty.

At this stage, customers have made a purchase and are now using your product or service. When you are at this stage, it is important that you continue to provide valuable content or support to your customers. This will ensure that they remain loyal advocates of your business.

Marketing funnel - top strategy

The top of the marketing funnel is where you generate awareness and interest in your product or service. These are often called TOFU (top-of-funnel) strategies.

The goal at this stage is to reach as many potential customers as possible and get them interested in what you have to offer.

Some of the best types of content for this stage are blog posts, social media content, videos, and paid digital ads.

When creating content for the top stages of the marketing funnel, focus on generating awareness and interest. This means that your content should be educational and informative. You can also use humor and storytelling to grab attention.

Remember, the goal at this stage is not to sell a product or service, but to get people interested in what you have to offer. By creating engaging and informative content, you'll generate more leads and sales at every stage of your marketing funnel.

1. Share your brand story on social media
2. Become an advocate for causes your brand and customers care about
3. Run paid ads
4. Create SEO rich blogs

Marketing flow - environmental strategy

The marketing funnel in its middle phase is about nurturing potential clients and bringing them closer to a purchase decision. It's also about filtering out leads that aren't a good fit. This phase is also called MOFU (Middle of Flow).

Midstream KPIs include:

• direct replies to messages
• installing applications
• Downloads
• Collection of sales contacts (phone numbers, e-mail addresses...)

Some strategies to use during this stage include:

Creating content that is useful to your target audience, such as eBooks or white papers that require an email address to download.

• Offer free trials or demo versions of your product.
• Developing email marketing campaigns to develop engagement with potential clients.
• Creating retargeting ads for people who visited your site but didn't convert.

Here are four strategies you can use to get more leads and increase sales in the middle stage of your marketing funnel.

1. Create FAQ content
2. Include case studies on your website
3. Remarketing/targeting people who have already interacted with the brand in some way(How can you find interested prospects if they didn't contact you first? -by remarketing.)

4. Present customer stories

Marketing funnel - bottom line strategy

Bottom-of-the-funnel (or BOFU) strategies are all about conversion.

At this stage, your goal is to get prospects to take the desired action, whether that's signing up for a free trial, subscribing to your email list, or making a purchase.

KPIs at the bottom of the marketing funnel include:

• conversions
• Sale
• store visits
• customer lifetime value

Here are three strategies you can use to increase conversions at the bottom of your marketing funnel.

1. Create a demo of someone using your product
2. Publish highly targeted blog posts
3. Offer coupons or discounts

If you want more time to devote to potential clients and sales, please contact us. Tourmaline Agency It can help you achieve everything.