In this article, you'll learn how to use hooks in your WordPress theme to generate more leads and more sales. Hooks in WordPress are some content above the header or at the bottom of a blog page or any other page, that entices customers to click or do something. Hooks are so-called Call To Action, for example. to download a manual or a discount coupon by typing in your email address. That content represents hooks.
In order to start using hooks, you need to go to the control panel of your site and install the plugin Hooks, which have a different prefix depending on the theme you are using. Specifically in this example it is used Astra theme, so you need it Astra Hooks plugin.
If we install and activate the plugin Astra Theme Visual Hooks, within the site itself we see exactly where each hook is located, as you can see in the picture below. They are mostly located around the header and footer of the page or below the content of the blog article.
After you have seen on the site where your hooks are located, deactivate the plugin Astra Theme Visual Hooks, to make your site look normal. In order to set up hooks within your WordPress theme, you need to click on the option in the control panel Customize under the section Appearance. You can see the parts of the page where you can insert hooks in the image below.
If you're using Elementor and you've created specific sections for Call To Action (CTA), you can set those sections to be hooks quite easily. Go to the control panel Elementor -> My Library and find and copy Shortcode like the picture below.
After you have copied Shortcode, return to Customize and glue it to be the hook in the section you want.
In case you use Astra theme, these hooks will be under option Customize. Just in case you use GeneratePress, the hooks will be under the option GP Hooks within the section Appearance. Hooks are also used and adjusted in a similar way, as you can see in the picture below.
If you use OceanWP theme, hooks are also adjusted in a similar way. In the control panel under option Hooks in the section Theme Panel.
If you want to create dynamic hooks, and use Astra theme, you need to go to the section in the control panel Appearance and click the option Astra. Then under you Addons, activate the option Advanced Hooks and after that under you Advanced Hooks you set what content you want to insert as a hook and where you want to place it
After we have created the hook in this way, you can see how it looks when you open a site. The hook looks the same, although we created it in a different way.
