In today's world where salespeople are distracted by things like email, social media and all the other technology, the phone is still the best sales tool.
Just think about it, because while your competition is running after all other methods of connecting with customers, suddenly your prospects will be getting fewer calls than ever before.
What are the 5 simple tips to make your telephone sales successful?
1. Call people at the very beginning or at the very end of the working day
Your competition will typically make calls between 9am and 11.30am, or between 1pm and 5pm. This means that you have a real opportunity to reach your potential client very early in the morning, preferably before 8:30 a.m. or relatively late between 5 and 6 p.m.
2. Don't overdo it with enthusiasm
It seems artificial to everyone when an unknown person calls them and starts with "Hey, how are you!!?". Be honest, start the conversation with some simple introduction, tone down the enthusiasm. Clients will resist you if you appear to them as just another in a series of pushy salespeople.
3. Don't be like everyone else
People have certain expectations of how salespeople generally sound. Break that pattern. Start the conversation with an introduction that people aren't used to hearing from telemarketers. In a very calm, serious voice, say "Good afternoon, so-and-so is here, am I interrupting you?" If you don't seem too energetic and if you use a very ordinary sentence, which most salespeople wouldn't actually start a conversation with, it will give you a chance for the interlocutor to listen to you further.
4. Create a backup plan
It has probably happened to you many times that you call someone and that person is in a crowd, busy. They are at work, they are in the middle of something and of course their goal will be to hang up as quickly as possible. Don't give up so easily. Make a backup plan when they tell you they don't have time. Say something like: "Ok, of course, I understand completely, and would it be okay with you if I just tell you the reason why I'm calling you within 30 seconds, and if it doesn't make sense to you, feel free to stop, okay?" It will take them a bit by surprise, so they will most likely give you those 30 seconds.
5. Focus on challenges
Most salespeople start with a story about how great their product is. Be different. Start the conversation by listing the three most common challenges your customers face and ask them if they have similar experiences. People are not interested in your product or service, they are only interested in what they can achieve.
I hope you will successfully use these tips, and if you need help developing your entire sales and marketing strategy, read more about our services.
Source: youtube.com/mclwayshak
