A logo is a visual representation of a brand

It not only shows a graphic symbol, but the logo is the first step towards communication with customers.

A well-designed logo gives a brand identity, represents its values and creates an emotional connection with the target group.

Why it is important and what types of logos exist, read below.

 

 

Logo gardens

 

Before embarking on the journey of creating your brand, you should know that there are several types of logos:

– Symbols or icons
– Typographic logo
– Monogram logo
– Abstract logo
– Mascots
– Combined logo
– Emblem

 

Symbols

For this type of logo, a picture is worth a thousand words.

Logo symbols are actually based on a graphic representation or in the form of an icon.

Some of the most famous logos in this form are Apple, Nike, Twitter and others.

 

 

Typographic logo (WORDMARKS)

This type of logo is based on a font and focuses on the name of the company or brand.

When designing this type of logo, the most important thing is to choose the font, but also the color that will be used.

Some of the most famous companies that use this type of logo are Coca Cola and Google, but also some fashion brands such as Calvin Klein and Burberry.

 

 

Monogram logo

These logos use the initials or abbreviations of the brands.

The monogram should be simple, so special attention should be paid to the choice of font.

If your brand has a long name, a monogram logo is a great choice for you.

We can see this type of logo with well-known brands such as CNN, HBO, IBM or NASA.

 

 

Abstract logo

An abstract logo is one particular type of logo.

It consists of abstract geometric shapes, colors and lines, which gives the brand a unique identity as a result.

A number of famous brands have opted for abstract logos including Pepsi, Spotify and others.

 

Mascots

This type of logo includes character illustrations that are interesting, colorful, and fun.

Mascots can represent a kind of ambassador of the brand itself.

The advantage of the mascot is the interaction with the audience.

An example of this type of logo is the fast food restaurant KFC.

 

 

Combined logo

Combined logos consist of two or more types of logos, usually a combination of an image and text.

This approach allows for flexibility, versatility and creativity, as the symbol and text can be used together or separately.

Some of the famous combination logos are Lacoste and Burger King.

 

 

Emblem

One of the oldest styles of logo design is emblems.

This type of logo consists of a font inside an image or icon.

They tend to have a traditional look.

These logos are used to give the brand a sense of authority, tradition or prestige and are usually used by government organisations, universities or other official institutions.

However, there are those who use the emblem as a logo in a modern form.

The most famous logo of this type is the Starbucks logo - a.

 

 

Now that you are familiar with the types of logos, you must be wondering which is the right choice for your business.

The choice of the type of logo depends on the nature of the business and the target group.

Symbolically logo is great for brands that want a recognizable sign.

Typographic logos are ideal for brands that want to highlight their name in the market. It's all up to you.

What is also important for you to know is that you shouldn't exaggerate.

The logo should be legible in communication with a maximum of 3 colors.

Don't go overboard and embellish your logo because it will look unprofessional.

 

 

The power of colors

 

Regarding colors, think about what emotion you want to evoke in your audience.

Be careful because colors convey different emotions and associations.

It is known that red color stimulates the appetite, so you will often see it on the logos of fast food restaurants.

While green color symbolizes health and nature, it also symbolizes growth and wealth. You can see it in the logos of banks and healthy food.

If your brand is luxurious, think about purple colors. It is characterized by prestige, luxury and mystery.

If you want people to trust you and give the impression of reliability and knowledge, choose blue color as one of the colors of your logo.

Colors like yellow and orange are great if you want your brand to convey an impression of fun and joy.

 

 

Font selection

 

What is also important when it comes to the logo is the choice of font.

Remember, the font should be legible.

Using an overly decorative font will look unprofessional and your audience will lose interest.

Think about the characteristics of your brand.

If your brand is modern and innovative, choose a font that is minimalistic or contemporary.

If your brand is conservative and traditional, a font with a classic look and elegance may be more appropriate.

 

 

We can slowly approach the end and summarize the impressions.

So when you decide to start your own brand, product or service it is important to have your own logo.

For a good logo, the most important thing is to know who you are addressing (who is your audience).

Think about the look of your logo, what colors you want to include and what emotions you want to evoke in your audience.

Be original, unique and simple.

If you have an idea for a business, but you don't have a logo contact us.

We are here to help you and, in cooperation with you, raise your brand to a higher level.