Here's a post for anyone interested in user experience and interface design. Here is a brief summary of trends in UX/UI and web design that have gained popularity in the past year, and we believe they will continue for some time to come.

1. SUBTLE ANIMATION

Recently, this forum has been increasingly used, especially in the case of dry topics, where it manages to liven up websites that would otherwise be rather monotonous in a simple and interesting way.

Balance is key with this trend. Be subtle so the animation doesn't distract too much from the rest of the page.

One such example is the website of an Australian company SEEK where light animation adds a sense of liveliness to an otherwise predictable navigation page.

2. NEUMORPHISM

Neumorphism arose from the evolution of skeuomorphism. A lot of complicated words, but both of these trends are surely well known to you.

Skeuomorphism is the principle of designing elements to look exactly as we encounter them in real life. As for example a calculator interface on a computer or a diskette icon as a record button.

Combining the best of skeuomorphism and flat design, neumorphism maintains the familiar clean interface, but with additional shading achieves an even more realistic experience.

To make it even clearer, take a look at the application's interface Luminarious which reflects exactly this trend, with realistic icons that add depth and authenticity to the design.

3. BIGGER IS BETTER

Whether you're placing a full-scale image as a background or placing it right in the center where it'll draw attention, larger-scale images are in use this year.

Take a portfolio website for example Playful Collective-a where the full-screen video covers the entire home page, and by scrolling down you will notice that the same is the case with the background images with which they highlighted their various projects.

It is advisable to combine such large visuals with a minimalist style in order to adequately attract the attention of users.

4. VIOLATION OF THE RULES

Good news for the rebels among us - it's time to throw away all the rules. Whether it's an asymmetrical page layout, an unusual font, or bright, unexpected color combinations like you can see on the beauty festival landing page Mezzaland, this trend takes a bold stance, mixing rising trends such as street art and anti-design style to create something aesthetically chaotic and intriguing.

5. VARIABLE FONTS

We can't help but touch on typography. Variable fonts are all the rage right now, and they give designers a wide range of options within a single font.

Spacing, thickness and width can all be manipulated to create the best look for your design. You can also use several different variations within the same project, in order to achieve contrast that follows the consistency of style.

Take for example Soulcraft Typeface a font that allows the user to mimic the distinctive text style you might find on road signs or building walls. The end result is a dynamic look and feel, which when combined with other trends such as with subtle animation, it really knows how to attract the attention of the viewer.

6. HUMANITY

Forget about the precision and smoothness of the traditional digital style - from now on we emphasize more "human" elements such as hand-drawn drawings, as well as icons, fonts of that type, with a variety of textures.

Greek yogurt manufacturer Chobani is e.g. fully embraced this trend and brought humanity to its brand identity through the use of illustrated icons and decorations.

7. CONSISTENCY OF STYLE

Finally, more and more brands are prioritizing consistency in their design to create a distinctive, recognizable look online and offline.

The best way to make sure you maintain style cohesion without limiting and stifling your designers' creativity is to create some general and rough design guidelines. Look how well he did it Atlassian.

These would be some of the recent trends in UX/UI and web design, we hope they will provide you with inspiration for creating your site. If you want to find out how Tourmaline works - be sure to check it out our portfolio.

Source: youtube.com/envato