There are basics in digital marketing that people take for granted without thinking about how much they actually mean to their business. We go through 7 strategies and tips that are the basis for successful digital marketing and without which other upgrades do not make much sense.
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Good website design
Today, there are so many design possibilities that all website creators look to make them beautiful and aesthetically appealing.
There may be some specific colors, designs and logos that you like.
But it doesn't matter what you, us, your partner or your neighbor likes.
What matters is what the people who are yours like The target group.
It is essential that the site is designed to suit your customers or clients.
The site should be designed in such a way that your focus group can navigate well and feel as if they are you have come to the right place.
Imagine if they were confused and they don't know how to take the action you want them to take?
Where do I click? Where's the basket? Now what did this pop up??
Most likely it will just turn off i none of your business.
Therefore, your website should not be deprived of your personal stamp, but you should adapt it to customers, because at the end of the day, satisfied customers are equally success for your business.
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Ranking and advertising
This is the most sensitive part for people because it requires money and sometimes experts.
But let's be honest, this is the part that will help your business pay off.
Because, in order for people to find you, you have to rank well on Google, and in order to rank well, there are things that must be set up well.
What you want is to be the first on google search to be you, a not competition. Because people click on the first thing they come across. That's just the way it is. Why would someone open a second link, if there is a first one?
You don't just want to be the first in a search, you also want your ad to pop up when people search for what you have to offer.
Pay for a Google ad. This further contributes to trust, and trust is very important. We are used to ads, ads are paid for. So someone is doing something serious. Not only do you jump out at them, but you act professionally.
invest, it will pay off You feel.
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Retargeting
Most of the people who visit your site do not take the action you want them to take on their first visit.
That is, they don't buy your product or services.
Research shows that people need to hear about you, see your logo and read about you 7 times in order for them to want to cooperate.
That's why retargeting, or "recruiting" of people who are already interested in you, who have already heard and seen and know something about what you offer, comes into play.
Retargeting serves to be present in the network where your potential customers move.
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Your online reputation
This is really crucial.
Even 87% people will not work with you nor will they give you their information, if you don't have good reviews.
If you do not have a good reputation on the Internet, all of these previous strategies can hang the cat by the tail.
Make sure you have good reviews e.g. on Facebook or Google Business or on sites that do reviews for products or services in your industry.
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Invest in your content
Especially in video form.
The video is yours a salesperson who works for you 24/7.
So invest in it as much as you can.
Take your time, write a great script, learn it, shoot it, go back to the beginning a million times, change locations.. until you nail down just the essence, until you tear it apart.
Because then, you will have a presentation of your business and offer that will give perfectly shoots at the target and will stand on your social platforms and website as your representative.
We're sure you want your representative to be fantastic!
It's not a bad idea to introduce yourself in the video because research shows that people prefer brands that they see are real people standing behind them, who have the same problems and doubts as them.
Again here we come to trust.
You give people more trust than some company structure hiding in the video.
Therefore, show yourself, talk about your idea, what your mission is and what you offer.
The video also ranks high because of YouTube and Google.
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Focus on social media
The good thing is that they are free of charge, and provide you with the opportunity to expand your digital presence, to have good interaction, to assess your target audience and to gain some reputation online.
The first and most important thing is to have good content.
Nothing to do if, for example, your Instagram page is empty. Even if someone comes, they will have nothing to see.
So fill it with content.
You can upload interesting shots, pictures of finished products or products in progress.
It's great if you have pictures with people you've worked with, if you have some reviews, if there's evidence that people love and appreciate you.
All this builds trust, and trust is key, as we have already concluded.
Later, you can also pay for social media advertising and more expand your business.
Social networks are a place where people are constantly present and then they find what they were not even looking for. It's a good opportunity.
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Continue to educate yourself
As digital marketing is part of the digital world, it is developing very fast.
New tools and opportunities are constantly emerging, and the new grinding machine is called an algorithm.
So, try to stay up-to-date, to develop, to follow trends, to attend some seminars or trainings, to listen to people who have experience. Education means a lot for the survival of your business.
If digital marketing is not something that interests you or is good for you and you would rather deal with some other segment of your business, rather than design or ranking in key places, we are here for you.
Be a part of the digital era without much hassle.
