FOMO or fear of missing out has become a dominant sense of everyday life, especially among digital generations such as millennials and Gen Z.

This feeling is intensified by social networks, but also by the general focus on what we would wanted yes we have. The FOMO marketing strategy is based on arousing such a feeling in the client, which makes it a powerful tool of emotional marketing. https://turmalin.rs/copywriting-tajne-uspesnih-biznisa/

FOMO herd

Marketing campaigns can be organized to provoke FOMO and thereby motivate the customer to spend money on goods and services. An example of this can be the endless queues in front of well-known stores such as Zara when there are discounts. Author of the book Fear of missing out Patrick McGuinness https://www.finesa.edu.rs/fomo/ he writes about the human drive to collectively participate in something bigger than us, in planning and anticipation, which is an essential part of the product. The product conveys a world message about us – who we are and how we fit in.

The FOMO marketing strategy engages the customer in the process of purchasing the product. If the client wants to buy a product, it is not enough just to pay, but also to make a mini-effort: it can be a timely notification about a limited number of goods that stimulates the client to order earlier or waiting in front of the store before opening because the number of items is limited. Brand value as perceived by the customer is what FOMO is trying to achieve.

Why FOMO marketing strategy?

Some of the benefits:

• creating a sense of urgency in the client: potential customers are convinced that the product is available for a certain time, which shortens the decision-making process and encourages customers to hurry with the purchase.
• improving brand perception: brand value can increase through an exclusive offer. If the client feels that they are getting something unique from the relationship, it can enhance the status of the brand.
• customer loyalty: early access to a product intended exclusively for loyal customers can make them feel valued and solidify their brand loyalty.

 FOMO marketing strategy and its techniques

1. Limited time offers - By offering discounts, promotions or time-limited offers, we encourage the client to make a purchase decision as soon as possible. We could call this technique scarcity https://turmalin.rs/digitalna-psihologija-i-digitalni-marketing/. The application of this technique is particularly desirable for e-commerce companies.
2. VIP membership - providing exclusive content for loyal customers. This includes a referral program that encourages customers to share products with clients for convenience.
3. "Social proof" or social incentive https://digitalnabasta.com/rs/brendiranje/social-proof/ . Presenting user experience and user testimonials builds trust and encourages FOMO. It can show a purchase or interaction with a product in real time, showing popularity.
4. Collaboration with influencers - Collaborating with influencers or industry experts can boost FOMO by leveraging their authority and reach.
5. Competitive spirit - The client not only does not like to miss a good offer, but also does not like the possibility of someone else taking advantage of it. We can use this competitive spirit in our promotion and create stronger FOMO. A great way to do this is to show other people's interest in the product as well. On the one hand, it is social proof that the product is good, and on the other hand, the client feels that he is competing with a crowd of interested people, which motivates him to make an impulsive purchase.

FOMO marketing strategy - the essence

We could summarize that the essence of the FOMO marketing strategy is creation sense of urgency in the mind of consumers. Marketing campaigns should be designed to instill feeling of missing out by giving permanent offers or social incentives.

The idea is to create a continuous feeling of a race against time and to indicate the risk if the purchase were to be missed. We can increase FOMO by using the power of influencer marketing as well. By quoting influencers on the website and conveying their point of view about the product, we give our FOMO marketing an extra boost.

In the new the digital attention economy https://turmalin.rs/zasto-je-upravljanje-paznjom-najvaznija-vestina/ the companies that make a profit are the ones that make a mass marketing coup - that is, those that manage to convince customers that they will miss out a lot if they don't buy their product.

If you want to gain the attention of clients in order to present your service or product, it is necessary to build trust, and here we are already we to help you.