Maybe you are thinking about starting your own business and wondering what would be a good name for your company. Maybe you already have your own business, but you're thinking about launching a new product, a new program, or a new service. In any case, have sound brand name is a huge help in the segment marketing.
Of course, there are exceptions to this rule. We all know some successful brands in the market that have strange or complicated names that are difficult to remember, but these are really the exceptions.
If already you are developing a business, why not take every possible advantage to stand out in the market? Having a great brand name really helps with that. It makes you more impressive and easier to remember.
There is one key concept that will help get your brand name to people sticks in the memory, which is the concept of the phonological loop.
What it means?
Phonological loop it has the role of keeping a voice track of all the information we receive verbally. It is one of the essential components of the working memory model.
Most people are actually auditory rather than visual learners. If something enters our ears and is repeated in the brain via the phonological loop - we will do it easier to remember. But how to achieve this?
There are two ways:
- Rhyming
- Alliteration (repetition of consonants or consonant groups)
Why, among other things, did Coca-Cola become so recognizable? Whohow-whola.
MrinMrl. Samseng. PHeypal. M&M. TandkTaboutk.
All of these brands have voices that repeat and are therefore easier to remember. Even personal brands such as Marilyn Monroe have the same effect.
When planning a name for your brand, try to think of a name that it will have repetitive voices. If you manage to use it, it will be much easier for people to remember you.
If you need help with branding, marketing or strategy development, don't forget to read more about our services on our home page. Also, if you have recently opened a business, be sure to check out ours help for beginners in business.
Source: youtube.com/DanLok
