What is the name of your company?
What is your product/service?
What is the name of your product/service?
What is the price of your product/service?
Who is your product/service for?
How are you reaching your audience?
When you reach the audience, what is the offer, ie. what is the promise (Promise is not a guarantee)
Do you invest in marketing? If yes, on what exactly and how much? (Often people don't have an insight into how much they spend)
Who are your competitors?
How do you compare yourself to the competition? Here it's important to be objective. What are the advantages and what are the disadvantages? (You're probably not the best, and probably not the worst)
Why do potential customers buy from the competition? (Often it cannot be explained in a rational way or the answer does not make much sense)
Would customers miss you if you no longer existed, ie. how easily would they replace your product / service?
Do you have metrics that measure your marketing activities and what are they? (90% of businesses doesn't)
What are the demographics and the psychography of your clients? (Try to describe your client in as much detail as possible, so that the answer is not, for example, only "20-25+ years old...")
What do people who buy your products buy / use?
If you could change your offer to make it more attractive, what would you change? (It is not necessary to look at the financial offer! The reason for the question is to make a different offer against others, to throw in things...)
What would happen if you had to charge twice as much for your services?
When someone tells a friend about your product, what do they say about it?
Would any of these friends say that your product / service was the best experience or the worst experience for them?
What problem / challenge do you solve for your clients?
What problem do you cause to people who are not your clients? What do people lose when they don't buy your product or service? (Eg you're a dentist: if someone is not your client, they may have bad breath)
What is the risk of using your service or product? (Eg enrolling on a study course: risk is that someone will lose 6 months of life and lose time and / or money, and will not bring him anything significant. Or, for example b2b: the boss will not approve)
Write a list of tactics you used to reach new customers.
What do you own from marketing "property"! (Mailing list, brand development, etc.)
Upload files
If you have social media profiles, provide their links.
What change are you trying to create for your clients? What will someone be like before your service and after your service? (It doesn't have to be anything crucial, vital)
Email to which we can send a copy of the questionnaire
Phone to which you would like us to call you
Link to your personal profile on Linkedin (you get a discount of 50 euros if you send us your profile)
Submit
